Web analytics is the basis on which most of your decisions should be made about your online business.
Therefore, it is critical that you have a trustworthy, dependable and functional web analytics implementation on your website.
We can install, configure and customiseGoogle Analytics or any web analytics software of your choosing.
However, the difference between us and most online marketing consultancies us is that we are able to get actionable insights to allow you to progress your online business goals.
Visitor Activity and Segmentation
The fundamental foundation of all web analytics data is to show how visitors interact with your website. A web analytics implementation on your website would be able to answer some basic questions such as:
What pages on your website are the most popular?
How do visitors reach your website?
How many of your visitors are new and returning?
How many delved deep into your website and how many just left immediately?
Which countries and cities do your visitors come from?
Do your visitors visit your website from home or work?
But remember; not all of your visitors are the same.
Some are buyers, blog readers, forum members, job seekers, the press, etc.
Using web analytics data, you can segment your visitors by:
Behaviour
Demographic
Engagement level
Geography
Transactional activity (recency / frequency / monetary spend)
Media interaction
Once you’ve segmented your visitors, you can then customise your search and email marketing efforts to your defined segments.
E-Commerce Tracking and Sales Cycle Analysis
What percentage of your visits result in sales?
What are your most popular products and what keywords trigger sales instead of bounces?
How do your customers evaluate your products and website before finally buying from you?
If you sell high value products, what “mini-actions” do your visitors need to complete before they can commit to purchasing your products?
These are all questions that can be answered and worked on with our web analytics services.
Marketing Campaign Performance Evaluation
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
John Wanamaker may have been right in his time but not anymore, especially not online. Web analytics allows you to analyse and make more informed decisions on which marketing campaigns are driving conversions for your website. You can then use this information to concentrate more resources to the more profitable marketing campaigns.
This doesn’t just apply to paid campaigns though.
You can even discover which keywords you need to concentrate on for your search engine optimisation efforts.
Brand Measurement
Are you standing out as a brand against your competitors?
A large part of your marketing budget is spent on branding exercises.
In these economic times, it becomes more important to measure the effects of all branding and marketing campaigns.
Using web analytics, you can actually measure how much of an effect you are making at changing your target market’s perception of your brand.
In order to understand how your website is truly progressing, comparisons against your competitors need to be made to put your progress into context.
Competitive data analysis allows you to:
Identify who your competitors are.
Identify your strengths and weaknesses.
Identify opportunities to exploit.
Once we conduct the analysis, you will be able to find and confirm your Unique Value Proposition (UVP). This is the single most important element that sets you apart from your competitors.
Web Analytics
Web analytics is the basis on which most of your decisions should be made about your online business.
Therefore, it is critical that you have a trustworthy, dependable and functional web analytics implementation on your website.
We can install, configure and customise Google Analytics or any web analytics software of your choosing.
However, the difference between us and most online marketing consultancies us is that we are able to get actionable insights to allow you to progress your online business goals.
Visitor Activity and Segmentation
The fundamental foundation of all web analytics data is to show how visitors interact with your website. A web analytics implementation on your website would be able to answer some basic questions such as:
But remember; not all of your visitors are the same.
Some are buyers, blog readers, forum members, job seekers, the press, etc.
Using web analytics data, you can segment your visitors by:
Once you’ve segmented your visitors, you can then customise your search and email marketing efforts to your defined segments.
E-Commerce Tracking and Sales Cycle Analysis
What percentage of your visits result in sales?
What are your most popular products and what keywords trigger sales instead of bounces?
How do your customers evaluate your products and website before finally buying from you?
If you sell high value products, what “mini-actions” do your visitors need to complete before they can commit to purchasing your products?
These are all questions that can be answered and worked on with our web analytics services.
Marketing Campaign Performance Evaluation
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
John Wanamaker may have been right in his time but not anymore, especially not online. Web analytics allows you to analyse and make more informed decisions on which marketing campaigns are driving conversions for your website. You can then use this information to concentrate more resources to the more profitable marketing campaigns.
This doesn’t just apply to paid campaigns though.
You can even discover which keywords you need to concentrate on for your search engine optimisation efforts.
Brand Measurement
Are you standing out as a brand against your competitors?
A large part of your marketing budget is spent on branding exercises.
In these economic times, it becomes more important to measure the effects of all branding and marketing campaigns.
Using web analytics, you can actually measure how much of an effect you are making at changing your target market’s perception of your brand.
You can measure what percentage of traffic to your website is from branded search queries and how much of a buzz your brand is making in social media networks.
Competitive Data Analysis
In order to understand how your website is truly progressing, comparisons against your competitors need to be made to put your progress into context.
Competitive data analysis allows you to:
Once we conduct the analysis, you will be able to find and confirm your Unique Value Proposition (UVP). This is the single most important element that sets you apart from your competitors.