Want more sales and leads from your site WITHOUT spending more money on advertising?
Then you need to apply Conversion Rate Optimisation to your website.
Conversion Rate Optimisation is the process of increasing the percentage of visitors that complete certain actions to convert into customers, members or leads. These actions are generally called conversion actions.
Conversion actions include purchases, sign-ups, subscriptions, downloads, off-site clicks or any action that matches your business goals.
Conversion Rate Optimisation is the most effective and efficient method of improving your most important metric: profit per visitor.
So how exactly is Conversion Rate Optimisation applied to your website? Here’s how…
Target Market Evaluation
In order for your website to become a profit-generating machine, you need to attract the right type of visitors.
That is why you need to identify your target market by evaluating their demographics, psycho-graphics and general characteristics.
Usability Reviews
One of the key factors affecting your website’s ability to persuade your visitors becoming customers is usability.
If your website is not easy to use, your visitors will just hit the back button and never visit you again.
Elements of usability that we review are functionality, visual design, efficiency, ease-of-use, navigation and consistency.
Persuasive Copywriting
We can rewrite your website to produce compelling copy (headlines, content, offers and calls to action) loaded with benefits relevant to the target market to build credibility and persuade qualified visitors to take action.
A/B and Multivariate Testing
Using Google Website Optimizer, we run A/B and multivariate testing to find which page version combination gives the best conversion rate.
We are even running a few tests on this website at this very moment.
Google Website Optimizer uses statistics to take the guesswork out of deciding which changes and page versions are leading to more conversions and profits.
Landing Page Optimisation
Paid search campaigns are ideal for creating landing pages for specific ads to optimise your conversion rate.
The more relevant your landing pages are to your paid search ads, the more likely they are to persuade your visitors to complete the conversion actions.
Conversion Rate Optimisation
Want more sales and leads from your site WITHOUT spending more money on advertising?
Then you need to apply Conversion Rate Optimisation to your website.
Conversion Rate Optimisation is the process of increasing the percentage of visitors that complete certain actions to convert into customers, members or leads. These actions are generally called conversion actions.
Conversion actions include purchases, sign-ups, subscriptions, downloads, off-site clicks or any action that matches your business goals.
Conversion Rate Optimisation is the most effective and efficient method of improving your most important metric: profit per visitor.
So how exactly is Conversion Rate Optimisation applied to your website? Here’s how…
Target Market Evaluation
In order for your website to become a profit-generating machine, you need to attract the right type of visitors.
That is why you need to identify your target market by evaluating their demographics, psycho-graphics and general characteristics.
Usability Reviews
One of the key factors affecting your website’s ability to persuade your visitors becoming customers is usability.
If your website is not easy to use, your visitors will just hit the back button and never visit you again.
Elements of usability that we review are functionality, visual design, efficiency, ease-of-use, navigation and consistency.
Persuasive Copywriting
We can rewrite your website to produce compelling copy (headlines, content, offers and calls to action) loaded with benefits relevant to the target market to build credibility and persuade qualified visitors to take action.
A/B and Multivariate Testing
Using Google Website Optimizer, we run A/B and multivariate testing to find which page version combination gives the best conversion rate.
Google Website Optimizer uses statistics to take the guesswork out of deciding which changes and page versions are leading to more conversions and profits.
Landing Page Optimisation
Paid search campaigns are ideal for creating landing pages for specific ads to optimise your conversion rate.
The more relevant your landing pages are to your paid search ads, the more likely they are to persuade your visitors to complete the conversion actions.