Web Strategy 360 understands the full strategic picture of what makes online businesses succeed.
Our strategies are based on combining all the elements of a successful website that result in maximum returns on investment.
Web Strategy 360 can work with you to progress your website to the next level; whether you are an established corporation or a recently launched start-up.
Conversion Rate Optimisation
Want more sales and leads from your site WITHOUT spending more money on advertising?
Then you need to apply Conversion Rate Optimisation to your website.
Conversion Rate Optimisation is the process of increasing the percentage of visitors that complete certain actions to convert into customers, members or leads. These actions are generally called conversion actions.
Conversion actions include purchases, sign-ups, subscriptions, downloads, off-site clicks or any action that matches your business goals.
Conversion Rate Optimisation is the most effective and efficient method of improving your most important metric: profit per visitor.
So how exactly is Conversion Rate Optimisation applied to your website? Here’s how…
Target Market Evaluation
In order for your website to become a profit-generating machine, you need to attract the right type of visitors.
That is why you need to identify your target market by evaluating their demographics, psycho-graphics and general characteristics.
Usability Reviews
One of the key factors affecting your website’s ability to persuade your visitors becoming customers is usability.
If your website is not easy to use, your visitors will just hit the back button and never visit you again.
Elements of usability that we review are functionality, visual design, efficiency, ease-of-use, navigation and consistency.
Persuasive Copywriting
We can rewrite your website to produce compelling copy (headlines, content, offers and calls to action) loaded with benefits relevant to the target market to build credibility and persuade qualified visitors to take action.
A/B and Multivariate Testing
Using Google Website Optimizer, we run A/B and multivariate testing to find which page version combination gives the best conversion rate.
We are even running a few tests on this website at this very moment.
Google Website Optimizer uses statistics to take the guesswork out of deciding which changes and page versions are leading to more conversions and profits.
Landing Page Optimisation
Paid search campaigns are ideal for creating landing pages for specific ads to optimise your conversion rate.
The more relevant your landing pages are to your paid search ads, the more likely they are to persuade your visitors to complete the conversion actions.
Web Analytics
Web analytics is the basis on which most of your decisions should be made about your online business.
Therefore, it is critical that you have a trustworthy, dependable and functional web analytics implementation on your website.
We can install, configure and customiseGoogle Analytics or any web analytics software of your choosing.
However, the difference between us and most online marketing consultancies is that we are able to get actionable insights to allow you to progress your online business goals.
Visitor Activity and Segmentation
The fundamental foundation of all web analytics data is to show how visitors interact with your website. A web analytics implementation on your website would be able to answer some basic questions such as:
What pages on your website are the most popular?
How do visitors reach your website?
How many of your visitors are new and returning?
How many delved deep into your website and how many just left immediately?
Which countries and cities do your visitors come from?
Do your visitors visit your website from home or work?
But remember; not all of your visitors are the same.
Some are buyers, blog readers, forum members, job seekers, the press, etc.
Using web analytics data, you can segment your visitors by:
Behaviour
Demographic
Engagement level
Geography
Transactional activity (recency / frequency / monetary spend)
Media interaction
Once you’ve segmented your visitors, you can then customise your search and email marketing efforts to your defined segments.
E-Commerce Tracking and Sales Cycle Analysis
What percentage of your visits result in sales?
What are your most popular products and what keywords trigger sales instead of bounces?
How do your customers evaluate your products and website before finally buying from you?
If you sell high value products, what “mini-actions” do your visitors need to complete before they can commit to purchasing your products?
These are all questions that can be answered and worked on with our web analytics services.
Marketing Campaign Performance Evaluation
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
John Wanamaker may have been right in his time but not anymore, especially not online. Web analytics allows you to analyse and make more informed decisions on which marketing campaigns are driving conversions for your website. You can then use this information to concentrate more resources to the more profitable marketing campaigns.
This doesn’t just apply to paid campaigns though.
You can even discover which keywords you need to concentrate on for your search engine optimisation efforts.
Brand Measurement
Are you standing out as a brand against your competitors?
A large part of your marketing budget is spent on branding exercises.
In these economic times, it becomes more important to measure the effects of all branding and marketing campaigns.
Using web analytics, you can actually measure how much of an effect you are making at changing your target market’s perception of your brand.
You can measure what percentage of traffic to your website is from branded search queries and how much of a buzz your brand is making in social media networks.
Competitive Data Analysis
In order to understand how your website is truly progressing, comparisons against your competitors need to be made to put your progress into context.
Competitive data analysis allows you to:
Identify who your competitors are.
Identify your strengths and weaknesses.
Identify opportunities to exploit.
Once we conduct the analysis, you will be able to find and confirm your Unique Value Proposition (UVP). This is the single most important element that sets you apart from your competitors.
Search Engine Optimisation
Whether your site is brand new or has been established for years, we can optimise your website for search engines with search engine optimisation.
Our services include:
Keyword Research
Analysing keywords via your web analytics data and using third-party keyword research tools to create thematically targeted keywords and phrases for various pages on your website. We also find the target keywords for natural or organic search as well as for paid search.
Website Architecture Review
Reviewing internal linking structure and utilising image optimisation to make sure that your website is thematically matched to your target keywords and to ease search engine crawling as well as visitor browsing.
Link Building Strategy
Link building can be achieved through a variety of methods. These can vary from directory submissions through to content creation and promotion. Content creation can be a combination of articles, quizzes, competitions, widgets, infographics and web applications that would match your budget.
Social Media Strategy
Not all social media sites are suitable to all businesses. Therefore, it is critical to target the right social networks for your business to attract customers and fans and build your brand perception.
Whether it is mainstream social networks such as Twitter and Facebook or more niche social networks, we can help find the right social networks and blogs for your business to interact and partner with.
Pay Per Click Account Management
Managing and optimising your PPC accounts within Google Adwords, Yahoo Search Marketing and Microsoft AdCenter.
Ad Copywriting
Creating clickable ads and page titles to increase your click through rate.
Our Services
Web Strategy 360 understands the full strategic picture of what makes online businesses succeed.
Our strategies are based on combining all the elements of a successful website that result in maximum returns on investment.
Web Strategy 360 can work with you to progress your website to the next level; whether you are an established corporation or a recently launched start-up.
Conversion Rate Optimisation
Want more sales and leads from your site WITHOUT spending more money on advertising?
Then you need to apply Conversion Rate Optimisation to your website.
Conversion Rate Optimisation is the process of increasing the percentage of visitors that complete certain actions to convert into customers, members or leads. These actions are generally called conversion actions.
Conversion actions include purchases, sign-ups, subscriptions, downloads, off-site clicks or any action that matches your business goals.
Conversion Rate Optimisation is the most effective and efficient method of improving your most important metric: profit per visitor.
So how exactly is Conversion Rate Optimisation applied to your website? Here’s how…
Target Market Evaluation
In order for your website to become a profit-generating machine, you need to attract the right type of visitors.
That is why you need to identify your target market by evaluating their demographics, psycho-graphics and general characteristics.
Usability Reviews
One of the key factors affecting your website’s ability to persuade your visitors becoming customers is usability.
If your website is not easy to use, your visitors will just hit the back button and never visit you again.
Elements of usability that we review are functionality, visual design, efficiency, ease-of-use, navigation and consistency.
Persuasive Copywriting
We can rewrite your website to produce compelling copy (headlines, content, offers and calls to action) loaded with benefits relevant to the target market to build credibility and persuade qualified visitors to take action.
A/B and Multivariate Testing
Using Google Website Optimizer, we run A/B and multivariate testing to find which page version combination gives the best conversion rate.
Google Website Optimizer uses statistics to take the guesswork out of deciding which changes and page versions are leading to more conversions and profits.
Landing Page Optimisation
Paid search campaigns are ideal for creating landing pages for specific ads to optimise your conversion rate.
The more relevant your landing pages are to your paid search ads, the more likely they are to persuade your visitors to complete the conversion actions.
Web Analytics
Web analytics is the basis on which most of your decisions should be made about your online business.
Therefore, it is critical that you have a trustworthy, dependable and functional web analytics implementation on your website.
We can install, configure and customise Google Analytics or any web analytics software of your choosing.
However, the difference between us and most online marketing consultancies is that we are able to get actionable insights to allow you to progress your online business goals.
Visitor Activity and Segmentation
The fundamental foundation of all web analytics data is to show how visitors interact with your website. A web analytics implementation on your website would be able to answer some basic questions such as:
But remember; not all of your visitors are the same.
Some are buyers, blog readers, forum members, job seekers, the press, etc.
Using web analytics data, you can segment your visitors by:
Once you’ve segmented your visitors, you can then customise your search and email marketing efforts to your defined segments.
E-Commerce Tracking and Sales Cycle Analysis
What percentage of your visits result in sales?
What are your most popular products and what keywords trigger sales instead of bounces?
How do your customers evaluate your products and website before finally buying from you?
If you sell high value products, what “mini-actions” do your visitors need to complete before they can commit to purchasing your products?
These are all questions that can be answered and worked on with our web analytics services.
Marketing Campaign Performance Evaluation
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
John Wanamaker may have been right in his time but not anymore, especially not online. Web analytics allows you to analyse and make more informed decisions on which marketing campaigns are driving conversions for your website. You can then use this information to concentrate more resources to the more profitable marketing campaigns.
This doesn’t just apply to paid campaigns though.
You can even discover which keywords you need to concentrate on for your search engine optimisation efforts.
Brand Measurement
Are you standing out as a brand against your competitors?
A large part of your marketing budget is spent on branding exercises.
In these economic times, it becomes more important to measure the effects of all branding and marketing campaigns.
Using web analytics, you can actually measure how much of an effect you are making at changing your target market’s perception of your brand.
You can measure what percentage of traffic to your website is from branded search queries and how much of a buzz your brand is making in social media networks.
Competitive Data Analysis
In order to understand how your website is truly progressing, comparisons against your competitors need to be made to put your progress into context.
Competitive data analysis allows you to:
Once we conduct the analysis, you will be able to find and confirm your Unique Value Proposition (UVP). This is the single most important element that sets you apart from your competitors.
Search Engine Optimisation
Whether your site is brand new or has been established for years, we can optimise your website for search engines with search engine optimisation.
Our services include:
Keyword Research
Analysing keywords via your web analytics data and using third-party keyword research tools to create thematically targeted keywords and phrases for various pages on your website. We also find the target keywords for natural or organic search as well as for paid search.
Website Architecture Review
Reviewing internal linking structure and utilising image optimisation to make sure that your website is thematically matched to your target keywords and to ease search engine crawling as well as visitor browsing.
Link Building Strategy
Link building can be achieved through a variety of methods. These can vary from directory submissions through to content creation and promotion. Content creation can be a combination of articles, quizzes, competitions, widgets, infographics and web applications that would match your budget.
Social Media Strategy
Not all social media sites are suitable to all businesses. Therefore, it is critical to target the right social networks for your business to attract customers and fans and build your brand perception.
Whether it is mainstream social networks such as Twitter and Facebook or more niche social networks, we can help find the right social networks and blogs for your business to interact and partner with.
Pay Per Click Account Management
Managing and optimising your PPC accounts within Google Adwords, Yahoo Search Marketing and Microsoft AdCenter.
Ad Copywriting
Creating clickable ads and page titles to increase your click through rate.