Marketing Types
All marketing activities can be broadly split off into the following three types:
- Acquisition marketing: these are marketing channels that are targeted to new prospects and are generally not aware of your products or service at first. The marketing channels include non-branded search (both SEO and PPC), display advertising, affiliates, social media as well as partners or sponsorships.
- Brand marketing: these are marketing channels that are due to brand recognition either because of word of mouth or offline promotions. The marketing channels include branded search (both SEO and PPC), direct and possibly social media.
- Retention marketing: these are marketing channels of previous customers and/or subscribers. The main marketing channel is email though it can be mobile SMS or even social media.
