Marketing Types All marketing activities can be broadly split off into the following three types: Acquisition marketing: these are marketing channels that are targeted to new prospects and are generally not aware of your products or service at first. The marketing channels include non-branded search (both SEO and PPC), display advertising, affiliates, social media as [...]
Author Archives: Kamal
Digital Analytics Data Sources – The Different Data Sources You Need to do Digital Analytics
Digital analytics can be described as the eyes and ears of an online business. There are so many sources of data that it can become overwhelming. Part of the role of digital analytics is to identify what data should be analysed. Below are some of the most common data sources used in digital analytics:
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Google Analytics Campaign URL Builder Release
The Google Analytics Campaign URL Builder is now live and available for use. This is an advanced version of the Google Analytics URL builder that allows website marketers to define traffic sources to analyse exactly which elements within various campaigns drove particular results. Please note that this app does not require access to your Google [...]
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